In 2001 the teenage { VICE COOLER } and a friend wanted to go to a show that they couldn't afford. A plan was devised to start a band that afternoon and pose as a band during load in. They wrote the music in one afternoon and loaded in equipment to the venue. No one asked any questions so they did a guerilla style set next to the coke machines and merchandise table during the show. Word spread fast and VICE antics began to precede him. Despite having played only a handful of shows, he was invited to play similar guerilla-style sets opening for the likes of Quintron and Miss Pussycat, Coachwhips, Glass Candy, Lightning Bolt, Bratmobile, Gravy Train!!!!, and Stereo Total, with nothing but a self released CDr.
Eventually COOLER relocated to Oakland (California) and continued to perform. He quickly became friends with Drew Daniel { of Soft Pink Truth and Matmos }, Allison Wolfe and Jenny Hoyston ; all of which would appear later on future live performances and/or recordings. While playing a show in L.A. that summer he caught the attention of the label { Retard Disco } who asked him to make a record for them. The result was his 2003 debut «Get Up: Resolution Love !», a low fidelity, self-produced, dance record. With its militantly minimal sound, little more was used than the human voice and the limited pre sets on his computer { with the exception to the Drew Daniel produced «Gut A Cop» and «Til We're Numb» }. This debut album caught the ears of Numbers, Rogue Wave, and the well-known indie band Mates Of State, who all invited him on tour with them. After going on the road with all three he was exposed to many new fans, though it was a very unlikely pairing.
«Get Up: Resolution: Love!» put the band on a successful worldwide tour including HAWNAY TROOF's first shows in Iceland, Australia, New Zealand, and Europe { with a then unknown band called The Gossip }. The «Man On My Back» single was released as tour support, surprising everyone with a harsher, more evolved sound. The live shows had VICE, and then tour partner Allison Wolfe, performing in their underwear. The absence of clothing was meant «be this liberating thing for people to see». But after two years of constant touring, COOLER was exhausted. His mental problems began to escalate, preventing any further touring for the album.
But the sucessful story just begun...
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